Latina Leaders: From psychologist to online networking leader

Dr. Angelica Perez (Photo/India Perez-Urbano)

Dr. Angelica Perez (Photo/India Perez-Urbano)

If Dr. Angelica Perez sees a young 20-something girl working in a store, it’s not rare for her to ask, “Are you in college?”

“That’s something I’ve always done, and I’ll do that forever, until I die,” she says. “That to me, is my life mission.”

Dr. Perez has always been an independent thinker. When she was a teenager, although all of her peers applied to the nearest high schools, Perez never limited herself. Instead, she thought, “I want to go to the best school I could go to.”

Today at 45, that way of thinking has taken her far. Besides having her own clinical psychology practice, she also is the publisher and CEO of New Latina — an online resource for other career-driven Latinas, and the newly created online ELLA Leadership Institute, which after only a week of existing, already has more than 2,000 members worldwide.

“What I love the most is when I can help a woman truly identify her potential and embrace it,” says Dr. Perez. “When I can help her see how much bigger she is than she thinks she is, that’s true empowerment… Having them own that, makes my day.

Growing up, as the eldest daughter of immigrant parents from the Dominican Republic, she says she grew up very fast in a neighborhood known for drugs and shootings in the 1980’s.

“You’re what they call the ‘cultural broker’ or bridge — I was always empowering people around me,” says the woman who as a girl made her bedroom a little classroom. “I never felt like I had a childhood or teenage-hood. I almost felt like I was a social worker growing up — putting fires out for a lot of people.”

She says little by little she learned by observing people, how to resolve issues.

“Psychology was a perfect match for someone who wanted to help people and intervene,” says Dr. Perez, who originally set out to be a pediatrician because of her father’s dream.

Eventually, she went on to complete her PhD in clinical psychology from Fordham University.

“The majority of my work is on women,” says the mother of four children, about her 25 year career.

“What I started realizing is that a lot of these Latinas coming to my practice were coming in because they were frustrated by the challenges they were facing in trying to become ambitious Latinas, and figuring out what they need to do,” she says. “So I found myself doing more career coaching than psychiatric evaluations.”

She soon realized what the underlying issue was.

“They were coming in without mentors at work and not having role models,” says Dr. Perez about her patients who had parents who have never worked in corporate America, or attended college. “I hardly have women who are depressed, they just don’t have a lot of confidence.”

She says just as our mother’s were pioneers in a new country, the new generation is now navigating their way into the unchartered corporate world.

“That’s why it’s important to give women connections to influential networks, and teach them what is the strategy to succeed in their career sector,” says Dr. Perez who has been working on creating the Ella Leadership Institute for about a year. “What I want to do is not have inspirational events anymore where women are inspired, and then go home and there’s nothing. What I want to do is create an event that’s value driven.”

She plans on hosting an annual conference and networking events that are TEDx style, with an exchange of ideas. What started off as a group on Facebook, is now an online network of more than 27 groups of like-minded women, grouped by region and expertise.

“I really believe that Latinas are going to globally take over the world,” she says.

Originally published on NBCLatino.com.

Latina Leaders: A social worker teaches to use your own experiences for empowerment

Cynthia Santiago at a workshop. (Photo/Rachel Breitman)

Cynthia Santiago at a workshop. (Photo/Rachel Breitman)

Cynthia Santiago is not your typical clinical social worker, she works full-time as a program director for counseling in New York City public schools, she has a private practice, and offers workshops in self-development which has helped thousands of Latinas and families in the city. In addition to writing her own blog called, Latina Wellness, she contributes to Vidavibrante.com and SoLatina.com.

For Santiago, social work was a pretty obvious path, because she remembers clearly wanting to help others from as young as age 4.

“I was always a very sensitive, compassionate kid,” she says. “I would cry when other kids would cry. I couldn’t really see other people in pain without being impacted. It would kind of crush me.”

She grew up in a home where her step dad used to abuse her mom, emotionally and physically, and one of Santiago’s first roles as a social worker — after graduating with a master’s degree in social work from Fordham University — was working with battered women and children.

“I could think, ‘Oh I had a horrible life,’ that’s where a lot of people go,’” says Santiago, who instead learned from her experience — not to be a victim and to use bad situations to her advantage. “It’s a way of empowerment and dealing with life, because life is life and stuff is going to happen.”

Her life experience, trained her for her future career.

“I always loved helping people, but I didn’t like the models I was exposed to,” says Santiago, describing the theories she learned in school. “There was an idea that you start wherever the client is. There’s also this idea that you have to let people be, but just being doesn’t allow for change.”

So she says she made the decision to be innovative and started offering her patients alternative ways of thinking – at least to provide them with the opportunity to have another view. She would ask them, “Have you thought about this?” or “What if you shifted or reframed where you are right now?”

“That was very different from what I was originally trained to do, and that’s why I started coaching,” says Santiago. “I really believe in helping women, and people, be their best self.”

She says her job gives her complete joy. Her absolute favorite part is writing her blog, because of the fulfillment it gives her.

“My second favorite part is running the group coaching sessions,” says the 44-year-old. “There is such a wonderful tremendous energy I get from sitting in a gathering of Latinas who show up because they want to figure out how to live their dream life. They want to grow and change and improve. It’s so inspiring that I leave those sessions on a natural high.”

She says the other night 22 women came to her workshop, and it was so full of inspiration and energy that she had trouble sleeping afterwards.

“I was explaining to them how much I do, and over the years, I have not really thought about not being able to do it, but how to make room for it,” says Santiago whose typical day starts at her program director job counseling for schools, where she oversees about 24 people. “I’m not really in an office. I go out to the schools and move around. I do Latina Wellness and see clients in the evenings.”

She says she sees a lot of people wanting to make a change, but they feel stuck and don’t know how to start.

“Most people, when they are facing a challenge, will automatically think, ‘I don’t know what to do about this,’ but I help them think, ‘What are my options?’,” says Santiago. “There is always another way, but you have to be in a place to think that way to make that possible.”

Ultimately, she says everybody wants to live a life where they feel meaning and purpose, and that’s why she started Latina Wellness –  to give Latinas the tools to do that.

“I hear from women all the time that they feel empowered, and I can’t express enough how grateful I am to live my dream, and what it means to help others live their dream,” she says.

This article was originally published on NBCLatino.com, and was nominated for a 2014 NASW Media Award.